Services

Outbound Market Research

At VRI, we specialize in Data Collection. Experienced in a wide range of Industries such as, Broadcasting, Pharmaceutical, I.T., Retail, Tourism, & Automotive, to name a few. VRI will conduct the study in our Voxco CATI System. Upon completion of the survey we will forward the data in any format that you require, SPSS, Fixed Width ASCII, etc.

Political and Public Opinion Polling

VRI has been involved in Political Polling since it’s inception. VRI has long standing relationships with a number of polling firms/individuals in the U.S. and Canada. These studies have included Presidential, Congressional and Precinct polling. Our impartial data collection provides realistic insight into public opinion, whether it be a one time study or a mini-tracking study conducted daily or weekly.

Overflow

Vision Research is proud to offer over-flow capacity to clients. Through experienced staff and the quest for data collection excellence, VRI can provide a seamless, cost effective solution to data collection companies that have exceeded their capacity. If the client uses Voxco, project files can be emailed to us and placed on our server. If that is not option, we can program the project in house. CATI program and project files are available for the client to review via a real time demo file. Through in-depth reports and data transfers, clients are kept up-to-date as required. We guarantee quality data collection and confidentiality of client and end user information.

Tracking Studies

VRI has experience in both short and long-term tracking studies and has completed projects in a variety of sectors including Leisure and Recreation, IT, Television, Health Care and Tourism. We’ve also been involved in Quorum Studies as an outsourcing partner.

Database Updates

The accuracy and completeness of a database is crucial to the success of any marketing endeavor. VRI assures clients of a clean database thereby guaranteeing improved responses to marketing efforts and assisting them to compete effectively. It also allows our client’s to cut-down on their Marketing costs by not targeting customers who are no longer interested in receiving their materials.

Internet (Web-based) Research

Vision Research Inc. is on the cutting edge of web based research. Utilizing advanced technologies, VRI can efficiently and effectively implement web-based surveys, providing clients access to a highly targeted market segment with the outstanding level of customer service quality for which VRI is renowned.

Coding and Data Tabulation

VRI along with our strategic partners offer clients expert coding and data tabulation services. Collected data can be presented in a variety of formats and can be tabulated according to specific client needs. For open-ended responses, we work closely with the client, by developing and identifying meaningful categories to ensure that usefulness of the data is optimized and integrity maintained.

Focus Group Recruiting

VRI is an experienced focus group recruiting firm. We are able to recruit focus group participants nationwide, for one or several sessions and for any specified location throughout the United States and Canada. Participants are carefully screened to ensure that they meet client specifications and guarantee effective group performance.

CATI Programming (Computer Assisted Telephone Interviewing)

VRI’s expert CATI programmers enter your questionnaire into our computer system precisely to your specifications. CATI programming is available with our Voxco system and all CATI programming is available to be reviewed by our clients prior to the fielding of any project.